Executive Virtual Assistant to coaches, practitioners, trainers, dietitians, and more!

It can be overwhelming and frustrating when your expertise is in coaching, not in navigating tech or sorting out administrative tasks.
With my experience, I’m here to provide effective solutions, so you can focus on what you do best—coaching.

I've worked over 20 years as a technical and operations specialist, which honed my skills in customer service, eCommerce, software applications, and technical support. I have a dynamic background in project management, accounting, and administrative work.
My background and creativity have enabled the use of a wide range of personal and technical skills to apply them as I opened my own coaching and virtual assistant business.

My mission is to help practioners develop a strategy and implement the necessary technical components so you can focus on growing your business and working with clients effectively.

Every one of my clients is unique, just like your coaching clients.
Some wish to learn the tech side but get stuck, needing just a bit of guidance. Others prefer to delegate tech tasks to someone who can handle them efficiently.
I specialize in helping practitioners establish solid business foundations and systems. Together, we create a plan to bring your vision to life.
Whether working independently or partnering with you remotely, I tailor solutions to fit your specific needs, empowering you to understand and manage future tasks confidently.

WEBSITE SERVICES
- Setup, review, theme customization on platforms like WordPress, Squarespace, GoDaddy, GoHighLevel, Wix and more.
- Blog management and setup.
- Domain, HTML, and website proficiency.
- Business email setup and assistance.

CLIENT MANAGEMENT & CONTENT CREATION
- Program, membership, and course development, and rebranding DFY content to ensure your content is "client-ready" and optimized.
- CRM systems expertise, particularly Practice Better, but adaptable to many platforms.
- Form, waiver, and agreement creation.
- Funnel building and automations.

CREATIVE DESIGN
- Graphic design and content creation in your brand style.
- Audio and video expertise.
- Branding support – logo, color, and style design.

ALL THINGS TECH!
- Project Management
- Social media systems, setup, scheduling, and execution.
- Software specialization and optimization
- eCommerce - Shopify admin, apps and analytics.
- Email marketing, subscription, and automation setup.

Attention to detail
Excellent organizational skills
Energetic and trustworthy
Dedicated and creative
Compassionate with all learning abilities
Quick learner and great listener

I'm a mother of two girls and caregiver, as well as a certified health coach, hormone specialist, EFT practitioner, and holistic nutrition coach.
I live an active lifestyle while enjoying a variety of sports and nature.
I love connecting with other practitioners assisting them to build the business of their dreams.
"She handled everything I needed...

"When I approached Lou, I had grand ideas but lacked a clear plan of action. Lou completely transformed my perspective on my business and expertly guided me back on track.
She handled everything I needed, from designing a new logo and branding to creating and designing my website.
Lou also took charge of my email marketing, social media, EHR Practice Better setup, course development, various administrative tasks, and assisting with a thriving membership for my virtual practice."

"Beyond the logistics, Lou offered proactive support and thoughtful strategic insight...

“Working with Lou was such a gift. She’s organized, thorough, and incredibly reliable. Every task was completed on time, with care, and an eye for details I didn’t even know I needed.
Beyond the logistics, Lou offered proactive support and thoughtful strategic insight that made my workload feel lighter and more manageable. I always felt confident knowing she was on top of everything.
I’d gladly recommend Lou to anyone looking for a dependable, detail-oriented, and truly supportive virtual assistant.”

Book a strategy session today to start building the foundation of your business success!